Every year, the time when we prepare for the new harvest is the time when we think and consider most intensely what the future vintage will be like, hypothetically comparing the previous season with the one towards which we are now imminently heading.
Every year, the time when we prepare for the new harvest is the time when we think and consider most intensely what the future vintage will be like, hypothetically comparing the previous season with the one towards which we are now imminently heading.
Planning, in fact, is a real constant in business work: thinking about tomorrow, about the moves to be made after carefully examining the previous ones, the unforeseen events faced and the successes achieved. Comparisons and forecasts are what drive us to grow and improve.
Today, in particular, we reflect on the fact that last year (the 2023/2024 oil campaign) despite the fact that, like more or less all regions of southern Italy, we faced a major period of drought and heat waves, we were fortunate with some spring rains. This resulted in a good yield and an excellent product that won several international awards again this year. one among them? the NYIOOC, organised by the Olive Oil Times with the aim of enhancing such fundamental product of the Mediterranean diet, and to strengthen, by giving it a voice, the global olive oil community.
It was precisely on the occasion of the 2024 gold medal that we were interviewed, together with other award-winning Italian companies, to express and recount the challenges we faced during the last oil campaign.
In addition to the aforementioned phenomenon of drought and extreme heat, we also talked about the rampant Xylella epidemic that has decimated the centuries-old Apulian olive trees so typical of the Apulian rural landscape and, above all, so characteristic of the traditional Apulian EVO blend.
Looking back on an intense past year, full of challenges and decisions, today the new harvest is closer than ever and, as the climax of the olive-growing season approaches, we ask ourselves more intensely whether the new crop will live up to the expectations we have placed on it, will it repay all our technical and physical efforts; but above all, “how and how much will it differ from the previous year's harvest?”.
Agriculture means working in nature, i.e. being exposed more than others to uncertain variables, and rapid climate change exacerbates this. Recently, estimates were made, in particular, it was said that during the fruit set period, in Apulia, this year's weather and climate trend were not favourable; as far as we can see, the olives are in a healthy state at present and thanks to the rains that have fallen this autumn, after the dry summer, there is solid hope.
Estimates and prospects aside, the work has been done, now we just have to wait a few more days to start working on the harvest.
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